Collateral Design
Illustration
Special Event Graphics
Art Direction
Helping to Introduce the coolest new hotel in Fort Lauderdale to the public.
The Dalmar is the newest “in spot” for visitors to south Florida. With the foundation of their brand already in place, they needed a designer to build on preliminary design referencers and flesh out the the collateral needed for their launch. (Oh, and they needed it yesterday.) The highlight of my work for the Dalmar (so far) is an original hand-rendered map of the area that will be printed on a casual breakfast menu placemat. I also set the tone for photography, applying a vintage “film-grain” effect to capture the dreamy, retro mood of the hotel.